An Egyptian boyswear label, ages 5 to 12. Made in Cairo. Cut for play. Considered for school. Quietly elegant for everything in between.
A child is not a "small customer." A child is an honored guest in our world.
And we tailor their clothes with that same regard.
An oversized 220 GSM cotton tee with minimal Balabel chest print. Navy twill shorts with full-elastic waistband and drawcord. Engineered for running. Refined enough for evening.
An ecru tee with a geometric pharaonic print rendered in our signature palette. Olive shorts. Heritage stripped of cliché — wearable, modern, distinctly Egyptian.
Navy and white colorblock with graduated side panels. The set that has your son leaving for school looking like he's just stepped off a private court.
The spirit of the collection — how it's lived in, not just how it photographs.
All measurements in centimeters, with notation for flat-laid and full-circumference. Drafted specifically for boys ages 5 to 12.
Open the size guideNew Cairo · Sheikh Zayed · Maadi · Heliopolis · 6th of October